Globe offers opportunities and threats, many ways to collaborate and compete
- April 17, 2015 |
- WILLIAM EHART
Groups large and small provide examples of navigating increasingly global environment. There is a world of opportunity for U.S. associations to grow and to cooperate with foreign counterparts—but the world also poses competitive threats and challenges. For many associations, the result can be "co-opetition" with leading overseas industry and professional groups, especially in medicine, where doctors share the goal of fighting disease. Take cardiology. The $99 million-revenue American College of Cardiology is regarded as the leading organization in that increasingly important field. Doctors everywhere seek U.S. expertise. Kovach Yuska Eelman Oster Yet the… Read More